Service Financial Model

Nextian captures financial information — revenue, cost, profit, and margin — at the individual service level.

Aggregate numbers, calculated automatically, are also available on accounts, products, and locations, but they are always derived from service-level data.

The structure of the financial data for a service resembles a monthly income statement, with the following fields:

Monthly Recurring Revenue (MRR) Monthly service revenue (what a customer sees on the bill before taxes); similar to gross revenue.
Cost of Elements Equivalent to COGS (Cost of Goods Sold); calculated as the sum of the monthly cost of all elements making up the service.
Gross Profit Calculated as Monthly Recurring Revenue – Cost of Elements.
Gross Margin % Gross profit expressed as a percentage: Gross Profit / MRR.
Commission Sales commission paid, treated as an SG&A (operational expense).
Net Profit Calculated as Gross Margin – Commission.
Net Margin % Net profit expressed as a percentage: Net Profit / MRR.
Important In Nextian terminology, profit is expressed as a currency amount, while margin is always shown as a percentage.

Example

Monthly Recurring Revenue (MRR) associated with a service $350.00
Cost of Elements of the service (e.g., a firewall, port on a switch, bandwidth, etc.) $225.00
Gross Profit $125.00 ($350.00 - $225.00 = $125.00)
Gross Margin 35.7% ($125.00 / $350.00 = 35.7%)
Commission (15%) $52.50 (15% * $350.00 = $52.50)
Net Profit $72.50 ($125.00 – $52.50 = $72.50)
Net Margin 20.7% ($72.50 / $350.00 = 20.7%)

Key Use Cases

While this isn’t a fully detailed financial model, it provides enough insight to quickly answer key questions, such as:

  • Which customer should I call first during a service outage — the one with the highest-profit service or the most revenue?
  • Which upgrade opportunity should I prioritize — the one that generates the highest additional revenue or profit?
  • Which products are generating the most revenue?
  • What is the revenue density by country, by state and by city?
  • How much revenue and profit are impacted by an element outage?
  • How much revenue and profit are associated with an open customer case?

Accessing Service Financial Information

To access financial information on a service:

  1. Open service details.
  2. Scroll down to the Revenue, Profit & Margin section.

Aggregated financial summaries are also available on Accounts, Locations, and Products. They can be accessed in the same way as for services: open the record details and scroll down to the Revenue, Profit & Margin section.

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