New Account / Logo is flag (checkbox) identifying if an opportunity is for a brand-new customer (often referred to as “new logo” in quote-to-cash language).
New Account / Logo opportunities are very often treated in a special way, e.g., have larger discounts or higher rep commissions.
A brand-new customer is one that has no prior services or orders. Neither services nor orders need to be active, a new account is just an account with no history whatsoever. Both services and orders are taken into consideration because orders usually not migrated from prior systems (it is important what is in service, not necessarily how it got turned up).
| Important | Please note that New Account / Logo flag in not set at the account level, but rather on an opportunity. |
Processing logic
The processing logic is as follows:
- When an opportunity is created, New Account / Logo is set when no services or orders are present (Total Services and Total Orders on the account are zero)
- When a customer order is created, all opportunities different than the one associated with the order being created, clear New Account / Logo (set it to false/unchecked)
Therefore:
- For a single new account, all open opportunities have New Account / Logo checked
- The moment one of them is closed-won and an order is created, all for all other opportunities New Account / Logo is cleared
- The original flag is preserved, so the first closed-won opportunity for an account will always be flagged as New Account / Logo
Propagation
The flag New Account / Logo flag is propagated as follows:
Quote → Opportunity → Order
This enables for different quoting rules for new accounts, order prioritization and others.
Nextian also provides New Account / Logo list views for these objects.
